Speakers like Victoria Beckham, Saint Laurent chief executive Francesca Bellettini, Balenciaga CEO Cdric Charbit and model Bella Hadid engaged with a variety of issues: technological disruption, developing sustainable practices and . Well, it turned out they didnt know much. The brands sales surged 45 per cent in the first three quarters of 2021, while parent groups Kering sales were up 36.6 per cent. Sometimes if you look at one part, you lose the full picture, she says. It makes us simpatico. The worst thing you can do with your teams is to create a culture of fear.. (For example, we would never do gaming simply because its something Generation Z is into. 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If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. Saint Laurent's Dedication to Cultural Cultivation Fuels Growth in Bloody hell!. And you have to act as if youre already there., https://www.nytimes.com/2018/02/27/style/francesca-bellettini-yves-saint-laurent-paris.html. Indeed, such a drastic identity change is usually a big no for established brands, but the audacious move came as part of a shake-up intended to give the brand some much-needed clarity. OXFORDSHIRE, United Kingdom These days, Saint Laurent chief executive Francesca Bellettini spends more time fielding questions about her former colleague, current Celine creative director Hedi Slimane, than she would perhaps like. In his place, Bellettini appointed Anthony Vaccarello, a young designer who had previously been successful at Versus Versace. When I met him, I was incredibly impressed that he was not at all afraid of the challenge. Thanks to the law of 1948 and to her grandmother, the nominal tenant who is always absent, Francesca Cigalone and all her tribe (thoughtless husband, orphan sister, self-centered film maker and his mistress of the day, eccentric granny, friends, friends of the friends . Saint Laurent opened its first flagship in China in 2019 and the network is being expanded in the country. Even when stores were closed, we did a lot of e-learning about how to sell the different product categories together, she says. Yves Saint Laurent Names Francesca Bellettini CEO; Hedi Slimane - WSJ Sexy concepts Definitely the sensitivity of people and their ability to speak out is much bigger than before, she said. Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. Sales have just hit the 1.5 billion mark; her ultimate goal is to double it. Another question asked whether it was difficult for Bellettini to take a job in Paris, for a Parisian brand, when not speaking French herself. It was an anecdote from the early times of her career when she attended a meeting. She has what she calls de-stressful activities three mornings a week: running as much as six miles along the Seine or kickboxing with a personal trainer. Do whatever you like. She took the job. Under Bellettinis leadership and Vaccarellos creative guidance, Saint Laurent has continued its unprecedented rise. Proud to Be Italian: the Most Powerful Italian Women of The Fashion FOR those predicting another seismic shift in brand identity at Saint Laurent - following the departure of Hedi Slimane last month and the appointment of Anthony Vaccarello - you will be in for a surprise. This generation doesnt appreciate being considered a target. Francesca Bellettini is an Italian businessperson who has been the head of 8 different companies and currently is Chairman at Yves Saint Laurent of Monaco, Chairman of Yves Saint Laurent Parfums SAS, Chairman & President of Yves Saint Laurent SAS, Chairman at Yves Saint Laurent Logistica SRL, Chairman for SL Luxury Retail SRL, Chairman at Yves Saint Laurent Spain SA, Chairman of Yves Saint . The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. She had always loved fashion, but the job came with a 50 percent pay cut. Bellettini took it to that level within a three-year period. A brand without clarity, at the end of the day, becomes just a commodity, said Bellettini at the Financial Times Business of Luxury conference in 2016. But she did not pull the ads. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. Saint Laurent is never too skewed vis--vis anything vis--vis a product category, vis--vis a channel because we really believe in balance. At a time when fashion is all about body positivity, Saint Laurent put thin models on the catwalk of its recent show. (In the third quarter, sales were up 28.1 per cent, while Kering sales were up 12.2 per cent) In 2020, when the pandemic hit, sales were down 13.8 percent while Kering sales were down 16.4 percent. In 2013, she became President and Chief Executive Officer of Yves Saint Laurent. Flexibility has been another. ", The priority is to make sure the leather I use is sourced correctly. The Saint Laurent head office is based on Rue de Bellechasse in Paris. From 2008 to 2013, she worked at Bottega Veneta, eventually as worldwide merchandising and communications director. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for $69 per month. Simply log into Settings & Account and select "Cancel" on the right-hand side. Despite a heavy workload and "massive" pressure, she said she feels secure in her career. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. Right now, Bellettini is actively trying to learn French with the goal of becoming an Okay French speaker by the end of 2021. From 1999 until 2002, Ms. Bellettini worked in the Prada Group, Italy, first in the Planning and New Business Development Division of Prada and, in 2002, as Operations Manager of Helmut Lang. Silicon Valley always seems to be abuzz about the limited number of womenin the tech industry. All Rights Reserved. Enduring look She doesnt wear hose even in the dead of winter. Although she may not be a fluent French speaker yet, she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country, serves on the executive committee of France's Fdration de la Haute Couture et de la Mode, and in 2019 was elected president of the Chambre Syndicale de la Mode Fminine, the country's governing body for womenswear. You can unsubscribe at any time. Terms & Conditions. Bellettini decided that experience in finance would bolster her chances of pursuing her dream of running a company -- and so, she dove into a very new universe of Goldmach Sachs International. Ms. Bellettini attributes her calm demeanor to her upbringing in the town of Cesena, near the Adriatic, the youngest of three daughters; her sisters are much older. Francesca was Worldwide Merchandising and Communications director at Bottega Veneta, and Strategic Planning & Associate Worldwide Merchandising Director at Gucci. Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022. You have to know where you want to go, she said. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. Yet, this also meant that they could not hire more people either. Join Facebook to connect with Francesca Bellettini and others you may know. However, along with creative director Anthony Vaccarello, who she recruited in 2016, Bellettini has steered Saint Laurent to new heights without deviating from the brands DNA. Secondly, as a brand, YSL has set a clear strategy dedicated to never making compromises and executing meticulously. Saint Laurent is the second largest Kering house (representing 13 per cent of the group sales) behind Gucci. personalising content and ads, providing social media features and to While she was working as an investment banker, the fashion industry was flourishing. But I dont have to do something to please someone or some client.. In an exclusive interview with, Ganni, Patagonia and Reformation join pilot to decarbonise fashion, US retailers prepare for new normal in 2023 after rocky year, Chanel names Whitney Peak as new face of Coco Mademoiselle, Victoria Beckham and Francesca Bellettini talk creativity and sustainability in Paris, The Long View by Vogue Business: Bracing for a summer without Americans, Enter your email to receive editorial updates, special offers and breaking news alerts from, Gucci stumbles as Asia-Pacific growth slows. Bellettini proclaimed herself to be a perfectionist; and although this can be helpful to produce meticulous work, she also recognized how it does not allow for mistakes; and, mistakes are critical on the journey to growth and success. But the largest companies in Silicon Valley are trying to change that, using virtual sports platforms to drive adoption and profit in this new world. "I most often work in places that are torn by war, natural disasters or epidemic, but I'm incredibly at peace amid the chaos," she said. On March 10th, hundreds of excited audience members watched the zoom stage open to reveal a sneak peek of the Yves Saint Laurent headquarters in Paris; sitting in her chic pantsuit and shining a wide smile was Francesca Bellettini, CEO of YSL. California Weighs $360,000 in Reparations to Eligible Black Residents. Moreover, Bellettini called for everyone to be ambitious but never impatient; experiences take time to be made. Con Romy Schneider, Donald Houston, Dennis Waterman, Patricia Brake. Francesca Bellettini (FB): Saint Laurent's retail performances in China absolutely surpassed the pre-COVID-19 situation, boosted by Chinese consumers buying locally. Anthony Vaccarello has nearly finished giving a tour of the just-opened 140,000-square-foot headquarters of fashion house Yves Saint Laurent in a tony corner of Pariss seventh arrondissement when, heading toward the exit, he says hes saved his favorite part for last. He asked me did I want to be C.E.O. YSL continues to grow that number. Bellettini also shared how she still does not speak French. Francesca Bellettini Photos and Premium High Res Pictures - Getty Images He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking Italian. You need to be careful of not entering into this stress and anxiety of having to change and having to do everything new, every season, because half of the people havent even had the time to look at it and to experience it. This mistake turned into an important lesson, contributing to Bellettinis success in balancing the creative and business parts of the fashion brands she worked with based on mutual trust and respect. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. Check if your Gucci became the first brand to go public, attracting business administrators to the sector. Similarly, all e-tailers moved from a wholesale model to e-concessions (except for the websites of some US department stores, where Saint Laurent is still sold wholesale). These days, only 19 percent of YSL sales come from ready-to-wear, 59 percent from leather goods, 14 percent from shoes and the rest from miscellaneous items like eyewear. . Notable for Saint Laurent under Bellettini is its leather business. Over the last few years, this has hit high-end brands hard. cookies Copyright 2023 Surperformance. Francesca Bellettini: The Powerhouse Behind the Billion-Dollar Brand Saint Laurent CEO Francesca Bellettini's big ambitions Sign up to our newsletter for a truly global perspective on the fashion industry. A great sales force can make a difference, in terms of proposing a silhouette. I never have the feeling that we should do something different.. Belletini also serves on the executive committee of France's Fdration de la Haute Couture et de la Mode and in July 2019 was elected president of theChambre Syndicale de la Mode Fminine, the country's governing body for womenswear. Luckily, everyone in Bellettinis team did speak English with her. Powered and implemented by Interactive Data Managed Solutions. During the later stages of the conversation, when asked about the secrets of her success, she elaborated on how the relationship between the creative and business parts of a fashion brand is the single most important factor. Bellettinis laser focus and operational skills helped Saint Laurent thrive during the pandemic period that could have even should have left it vulnerable, as the world shifted to staying home and wearing sweats. offers FT membership to read for free. Certainly, Bellettini deserves to be recognised as one of the most influential leaders in fashion today. It earned the brand criticisms. Not everybody understood, because we are not very talkative; the more you explain, the less sexy a concept becomes. The change to Saint Laurent also reflected a decisive shift towards modernity, helping the brand reach young people who do not share the same connection to the original name as older generations. Bellettini is the kind of person who is goal driven and focusing on pushing forward towards that goal, said McInnes. Francesca Bellettini was considered an odd choice for the heritage house but shes led it into the billion-euro club. We dont do it to sell an extra bag. People from her region have a disarming way of speaking that makes them sound playful even when they are dead serious. Apple said Mr. Deneve would be. Creative director Hedi Slimane left to take the reins of Celine and she recruited Vaccarello to succeed him. We support credit card, debit card and PayPal payments. (if applicable) for The Wall Street Journal. Good morning, WMPW readers! You will be charged Francesca Bellettini Net Worth (2023) | wallmine $ + tax Got some news on an exceptional woman? Indeed, it is this quality, together with a deep understanding of the importance of balance in all aspects of business, that has propelled Saint Laurent to remarkable heights in todays turbulent economic landscape. It was her fathers kind wisdom to follow her dreams at the young age of 29 that drove her to push away her fears and pursue a more uncertain path. Due to the extraordinary growth of the company under her leadership, she has been named by the Financial Times as one of the 25 most influential women of 2022. of Saint Laurent, she was the first name on my list, Mr. Pinault said. He is Belgian-born, and his first language is French, but his parents come from Agrigento in Sicily, and he grew up speaking. She established a company culture that fosters creativity, authenticity and agility, driving the consistent dynamism of the House and ensuring an outstanding and sustained growth trajectory, built on solid foundations. She doesnt use mascara or foundation. PARIS Francesca Bellettini is riding high.. Many observers credit Slimane for Saint Laurents recent success. He met with Ms. Bellettini secretly, and after several interviews, including one with Franois-Henri Pinault, Kerings chairman and chief executive, was offered the job. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. 518 Likes, 6 Comments - Francesca Root-Dodson (@francescajoroot) on Instagram: "Thrilled to be part of this beautiful production of "The Sign in Sidney Brustein's Window" with my" Bellettini said that rather than trying to craft a personality far from your true self in order to win the interview, authenticity is key. Why? Balance is also evident in Saint Laurents approach to its clientele and distribution. Bellettini has achieved this global reach through a keen focus on developing local markets. Russia's war on Ukraine latest: Putin casts war as battle for nation's survival, India FM Jaishankar says Soros dangerous, debate needed on democracy, Buffett's Berkshire profit falls on investments, currencies, Bill Gates buys Heineken stake, despite saying he's 'not a big beer drinker', Elon Musk recruits team to develop OpenAI rival - The Information, Hedge fund manager Chris Hohn demands Airbus drop Atos deal - letter, Elon Musk's challenge: Stay ahead of the competition, ISS urges Apple shareholders to vote for CEO Tim Cook, other execs' pay packages, Elon Musk accuses media of racism after newspapers drop 'Dilbert' cartoon, French media billionaire Niel fails with bid for TNT television frequence - Arcom. We see with the store reopening worldwide, we have a lot of younger customers coming, people in their 20s, buying gifts, etc., she says. The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . It was pissing me off a little bit, she said. In an exclusive interview with Vogue Business, CEO Francesca Bellettini shares her plans to continue growth while sticking to the brand's DNA. It is only then can we find long-term joy and success. In the third quarter of 2021, Saint Laurent generated 22 per cent of its sales in Asia Pacific, versus 41 per cent for Gucci and 35 per cent for Bottega Veneta. But in one areapublic relationswomen appear to dominate. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. She has been the chief executive officer of Yves Saint Laurent since 2013. This massage technique is attracting fans across Hollywood, including Ariana Grande, Kourtney Kardashian and Sean Diddy Combs. Francesca Bellettini, chief exec of fast-growing Yves Saint Laurent, says a crucial part of managing a business is balance. of Yves Saint Laurent. (Personal luxury goods sales dropped 22 per cent at the time, according to a Bain Altagamma study.) That, to me, has been what makes her such a wonderful CEO, especially in a creative field like fashion, said McInnes. You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. We knew that this was a super-healthy girl who had been working with us forever and we didnt see anything bad, Ms. Bellettini said. First of all fashion, in Bellettinis words, can transform you into a dreamer. Comedienne Amy Schumer makes the cover of Vanity Fair, Trump supporters sell 'Trump That Bitch' t-shirts depicting Hillary Clinton as the businessman candidatestruggles to attract female voters, Women will grace 5 pound and 10 pound notes in Scotland, Howa woman rose to senior product manager from customer support at Etsy, Fire departments in the U.S. turn to women volunteers, Designer Christine Kendall sues Alexander McQueen over Duchess of Cambridge's wedding dress, actress Helen Mirren, reflecting on a lack of roles for women in movies. Frances advertising watchdog asked Saint Laurent to modify two ads. But there is only one problem, it is half the salary. He told me, In my life I never earned the money you are going to make at Prada. Londons Investment Appeal Is Unraveling as Arm Heads to the US, UN report: Modern weapons being smuggled to Haiti from US, British Parents Turn to Home Equity to Help Young Buy Property, Sorry, Fed, Most US Mortgage Rates Were Locked in During Pandemic Lows, Fed Says MoreRate Hikes Are Needed to Curb Inflation. Ms. Bellettini, an executive director at Bottega Veneta, will succeed Paul Deneve, who is leaving to join Apple Inc. after just two years at the fashion label. The reality, however, has proven to be very different. At the time Pinault, chairman of parent company Kering, wasopen about his wish that the house reach $1 billion dollars in sales and Bellettini played an integral role in achieving thatgoal. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. Rosenkranz asked about hurdles and bumps faced along the way, and Bellettini shared how her biggest mistake was allowing fear to get in her way. She joined Kering in 2003 as Strategic Planning Director and Associate Worldwide Merchandising Director of Gucci. Francesca Bellettini (born 18 April 1970) is an Italian business woman. This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. Since 2012, Saint Laurent Paris, formerly known as Yves Saint Laurent, has boasted double-digit year-on-year growth. 2023 Fortune Media IP Limited. Although the virtual platform did not allow us to see the audience members, you could tell by Rosenkranz and Siegals faces that they were thoroughly moved by Bellettinis words. They are reluctant to be targeted.. Even before Mr. Slimane decided not to renew his contract after slightly less than four years at the house, Ms. Bellettini had noticed an interesting trend in fashion magazines and shops like Colette in Paris and Bergdorfs in New York: Mr. Vaccarellos ready-to-wear was being matched up with Saint Laurents accessories. President and Chief Executive Officer, Yves Saint Laurent. Ready-to-wear, however, is growing faster at the moment, Bellettini notes, but she adds that the breakdown per category is not meaningful. Victoria Beckham and Francesca Bellettini talk creativity and He was required to sign a confidentiality agreement. The World's Most Powerful Women: April 26 | Fortune She worked at Prada and Helmut Lang prior to. Hedi Slimane She was there to review a collection for the upcoming season. Comments, questions or feedback? He never frightens you, she said. All rights reserved. Francesca Root-Dodson on Instagram: "Thrilled to be part of this Francesca Bellettini was appointed president andchief executiveof Saint Laurent in July 2013. In 2019 she was awarded the French Knight of the Legion of Honour, the highest possible distinction for a civilian in the country. Bellettini also believes that no job is a waste of time, even if we have to deal with bosses that we do not like. Francesca Le Photos and Premium High Res Pictures - Getty Images Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. It was a very ironic, very playful way to present stilettos and boots, she said. As she explained on Monday at the Financial Times Business of Luxury Summit in San Francisco in conversation with the paper's Fashion Editor Jo Ellison, Bellettini believes strongly in giving a. Bellettini shared a particular story about one of the biggest mistakes of her career which put her heart out for the audience; it was vulnerable and so very important.

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